About

Bella's 2025 summer highlight - Selling at the wonderful French Market in Heathfield.

Bella is an East Sussex based freelance artist and illustrator and founder of her gifts and stationery shop, Bella & The Moon. She works in an array of colours, styles, materials and techniques, always challenging her artistic abilities.
Bella was born a creative, painting and drawing as far back as she can remember. As a little girl, she found particular joy in making her friends and family intricately detailed greetings cards, each as unique as each other. She became quite the so-called 'stationery addict' by collecting hundreds of beautiful sheets of patterned paper, countless stickers, envelopes, glitter glue, pom-poms, magazine cut-outs and everything else under the sun!
At the young age of 15, Bella started taking on numerous commissions alongside her education. These two responsibilities combined, didn't leave much room for Bella's card making. So it came to a halt. The commissions ranged from children's book illustrations and tattoo designs to realistic, pencil drawings and logo designs. Each commission explored different styles and techniques which all played a significant part in the development of her unique imagery she creates today.
After graduating with a First Class Honours in Illustration in 2021, Bella continued taking commissions alongside a part time admin job. She started picking up card making again for friends and families birthday's, which quickly reignited her love for what felt like a long lost hobby. Only this time, her hobby led her to what she calls, her yellow brick road...
In 2022, Bella & The Moon was born. Her card making was no longer a hobby, but her newly founded business. Bella spent months experimenting with different print companies to create her own, unique product for those who value superior quality and ethically made stationery. Combined with her playful, multimedia techniques, quirky illustrations and energetic colour palette, she had created scrumptiously textured cards that make the perfect choice for any heartfelt message, made to be cherished as a lifelong keepsake or framed as a quality art print.
Bella carefully named her company after her numerous personal connections to the moon. Her all-time favourite stone is moonstone. Her birth 'planet' (actually called a natural satellite), is the moon. She is fascinated by the moons magical, gravitational pull on the tides and all life on earth and as a woman, she is greatly inspired by the moons deep connection to feminine energy and empowerment.
Bella's logo itself also illustrates various deeper meanings that made her brand immensely close to her heart. Inspired by the mysterious depth of the night sky, Bella & The Moon's primary colour is navy blue, while the yellow half-moon (her favourite colour!), is symbolic of Bella's yellow brick road, her growth, intention and manifestation. Additionally, she wanted the font to convey the heavenly quality of her products, while also representing her femininity.
Many of Bella’s collections are largely inspired by her love for all things natural or the feeling of joy and happiness. She is particularly fond of expressing these subjects through vibrant colours and quirky characters that make beautifully unique illustrations for her diverse range of luxury stationery. Her card designs often feature some great puns, paired with comical illustrations that reflect her bubbly personality. The colour yellow also tends to feature quite prominently in many of her projects as she often associates this sunny, uplifting colour with positive emotion, making it her all-time favourite colour too.

With card making comes gift giving- the other half of Bella's luxurious Bella & The Moon sandwich. Her love for gifting, particularly handmade, came from her dear mother whose ever-flowing imagination brought magic to every occasion. She was always cooking up a creative storm, from her scrumptious handmade cakes and show-stopping, festive table displays, to handmade Christmas cards and her admirable ability to turn gift wrapping into an art.
As a child, Bella would eagerly look forward to special occasions -Birthdays, Easter's, Christmas’s or Valentine's days - where her mother would dress the table in an array of vibrant flowers and decorations. Over the years, Bella watched how these beautiful occasions, full of her mother's thoughtfulness and creativity, sparked joy in those who witnessed it. She always aspired to do the same and naturally followed in her mother's footsteps. This sweet tradition played a significant part in the blossoming of Bella & The Moon and Bella's hope that she may inspire others to spread the same infectious joy through the giving of hand written greetings cards and thoughtful handmade gifts.