In 2022, Bella & The Moon was born. Her card making was no longer a hobby, but her newly founded business. Bella spent months experimenting with different print companies to create her own, unique product for those who value superior quality and ethically made stationery. Combined with her playful, multimedia techniques, quirky illustrations and energetic colour palette, she had created scrumptiously textured cards that make the perfect choice for any heartfelt message, made to be cherished as a lifelong keepsake or framed as a quality art print.
Bella carefully named her company after her numerous personal connections to the moon. Her all-time favourite stone is moonstone. Her birth 'planet' (actually called a natural satellite), is the moon. She is fascinated by the moons magical, gravitational pull on the tides and all life on earth and as a woman, she is greatly inspired by the moons deep connection to feminine energy and empowerment.
Bella's logo itself also illustrates various deeper meanings that made her brand immensely close to her heart. Inspired by the mysterious depth of the night sky, Bella & The Moon's primary colour is navy blue, while the yellow half-moon (her favourite colour!), is symbolic of Bella's yellow brick road, her growth, intention and manifestation. Additionally, she wanted the font to convey the heavenly quality of her products, while also representing her femininity.
Many of Bella’s collections are largely inspired by her love for all things natural or the feeling of joy and happiness. She is particularly fond of expressing these subjects through vibrant colours and quirky characters that make beautifully unique illustrations for her diverse range of luxury stationery. Her card designs often feature some great puns, paired with comical illustrations that reflect her bubbly personality. The colour yellow also tends to feature quite prominently in many of her projects as she often associates this sunny, uplifting colour with positive emotion, making it her all-time favourite colour too.